Owning the Practice

I have a colleague who nearly always makes himself available by phone. Not cellphone, not e-mail, but he makes sure that he spends as much time as possible positioned near a land line. There is a staff person who answers calls, but he prefers to take them directly. He's masterful at ending the unproductive calls, while making time for true clients.I've often wondered if that's the most efficient use of time, but …

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