Niche practices play big role in midsize strategy
Ashley Brandt likes craft beer. Plus, he is a lawyer. Therefore, Brandt provides legal representation to craft breweries. If only it were that simple.Unfortunately for Brandt, the equation that led him to developing a craft beer legal practice felt more like calculus than simple arithmetic.If starting a niche practice were that simple, Brandt — a self-described lover of cured meats — said he …
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