Defense's plan to 'level the playing field'
Awareness initiatives can be tricky.
The best ones, like the “ice bucket challenge,” catch on quickly: Switch your smartphone to video mode. Dump ice water on your head. Challenge friends. Post online.
That generated more than $100 million for ALS research in a matter of weeks.
But even universally accepted messages can go unheeded (Don’t drink and drive. Don …
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